Real-Time Coaching,
Right When It Matters
Signature listens to every leasing call and surfaces coaching cards in real time — so agents know exactly what to say, when to say it, and how to handle objections while the prospect is still on the phone.
I love the place honestly, it's just a little outside my price range...
Anchor with included value — mention in-unit W/D, covered parking, and waived admin fee to reframe the price.
"The $1,575 includes your washer-dryer, one covered parking spot, and we're currently waiving the $300 admin fee..."
How It Works
Coaching Cards That Appear When You Need Them
As the conversation unfolds, Signature identifies the current phase and surfaces the right guidance — objection responses, discovery prompts, closing techniques.
Anchor with included value — mention in-unit W/D, covered parking, and waived admin fee.
"The $1,575 includes your washer-dryer, one covered parking spot, and we're currently waiving the $300 admin fee..."
Ask about their timeline to understand urgency and tailor the conversation.
"What's your ideal move-in date? That helps me make sure we're looking at the right availability..."
Book A Meeting From A Meeting — secure the tour before hanging up.
"I have a 2pm and a 4pm open tomorrow — which works better for you to come see it in person?"
Use the ADCRC framework: Acknowledge, Discover, Confirm, Respond, Close.
"I totally understand wanting to take your time. What would help you feel confident enough to at least come take a look?"
Objection Handling
The ADCRC Framework
When a prospect raises a concern, most agents freeze or cave on price. Signature walks them through a proven 5-step framework — in real time, on every call.
The Conversation Framework
7 Phases. Every Call. Every Agent.
Signature structures every leasing conversation into seven phases — and knows exactly where each call stands in real time.
Warm greeting, set the tone, build rapport
Understand needs, timeline, budget, motivations
Surface dissatisfaction with current living situation
Paint the picture of life at your property
Address concerns using the ADCRC framework
Ask for the tour, get the calendar invite sent
Confirm next steps, BAMFAM, send follow-up
Stop Leaving Leasing Performance to Chance
Give every agent the coaching that turns average calls into signed leases — starting at $2/unit/month.