About Signature
Great Leasing Is a Process,
Not a Personality
Ethan Hartung
Founder, Signature
Former leasing consultant. Coached dozens of agents across hundreds of calls. Built Signature to turn what great agents do instinctively into a system anyone can follow.
I spent years as a leasing consultant. I sat in on hundreds of calls, coached dozens of agents, and watched the same patterns play out over and over.
The best agents weren't just naturally talented — they followed a process. They asked the right discovery questions, handled objections with a framework, and always asked for the tour. They did these things consistently, on every single call.
The problem was that this process lived in their heads. When they left, the process left with them. The next agent started from scratch and invented their own approach. Some were great. Most were average. And managers had no way to know which was which until the numbers told them — weeks or months later.
Every tool I found worked around the agent. I wanted to build one that worked with them.
Chatbots replace agents. Call recording tools give you data after it's too late. CRMs track what happened but never help with what should happen next.
Signature is different. It listens to the conversation as it happens and gives agents real-time guidance — the same coaching a great manager would give, but on every call, for every agent, at every property.
It creates prospect records automatically. It assigns the right follow-up sequence. It shows managers exactly how conversations are driving outcomes across their portfolio.
For the first time, leasing performance isn't a mystery. It's measurable, coachable, and repeatable.
The Vision
Starting With Calls. Building Toward the Full Journey.
Signature starts with the leasing call because that's where the most value is created — and lost — in multifamily today. But the vision is bigger.
The leasing journey doesn't end when the call does. It includes the follow-up, the tour, the application, the move-in. Each step has its own process, its own failure modes, and its own opportunities to perform better.
We're building the performance infrastructure for all of it. One system that standardizes, coaches, and measures the entire leasing experience — from first contact to signed lease.
Early Access Is Open
We're working with a small number of operators to refine the system before scaling. If you manage 100+ units and want to see what consistent leasing performance looks like, let's talk.